Two
Burgundy wineries, Vignerons des Terres Secrètes and Nuiton-Beaunoy, united
within Union des Vignerons Associés des Monts de Bourgogne sign a 100% committed, responsible and innovative range. The employees, willing and
involved, wanted to work on an eco-design project aiming to create the least
impacting cuvée possible for our ecosystem. The goal of the project was to
reconcile the respect for the environment and economic viability. This
ambitious and committed approach gives birth to Cerço, an eco-designed and
collaborative range.
KURZ, the world leader in thin-film technologies, is
making significant efforts to ensure sustainable environmental protection,
resource conservation, waste reduction and recycling of finished products. What
has Kurz undertaken on this subject? Are KURZ films recyclable? How much aluminum
is actually used in my product? Is my decorated packaging recyclable?
How can you speed up the review of your packaging with ManageArtworks?
ManageArtworks is the cloud solution that allows
brands and retailers to develop their packaging online and collaborate
remotely.
With ManageArtworks, you digitize the content of
packaging labels: text, pictograms and images. The quality, marketing and
packaging departments gather and validate all this regulatory and commercial
information.
The workflow integrates the whole packaging
development process including the required traceability (ISO 9001:2015), from
translations and their follow-up to the validation of the information, for each
required language.
You can then carry out the proofreading of the graphic
labels (artworks) by comparing the texts, icons of the packaging brief with the
first version of artworks and the versions between them (pixel and text
comparison).
Once the packaging is validated, the graphic files are
released for printing and the content - images and product information – is
sent to the merchant/e-commerce sites.
Consumers
struggle to distinguish the original products to counterfeit, and this is even truer
with online purchases.
One out of
three people (even though in many countries they are one out of two) and on
average approximately one out of ten Europeans (9%) have declared that they
have bought counterfeit goods.
According to
the 2020 report of EUIPO (European Union Intellectual Property Office), the
wine counterfeit business causes a damage of 2.3 billion euros.
The necessity
to fight counterfeit and the gray market is becoming more and more urgent
everyday: between 2012 and 2020, the counterfeit wine market has deeply
increased by 15%, damaging the social fabric of producing companies.
Rotas started
several years ago in researching pragmatic, high-technology, fast and
long-lasting solutions in the counterfeit fight: constant investments in various
technologies allow Rotas to be able to guarantee the authentication of
products.
Thanks to
innovative print solutions, we can implement different solutions – such holograms,
special inks, RFID, augmented reality and more – to make counterfeit extremely
hard, and even impossible.
Our solutions
are studied to match customer's demands and make each bottle unique and unreplicable.