Exhibition area

Make the most of a high-end exhibition highlighting the best products and services for luxury wine and spirits.

Discover and discuss with 100 exhibiting companies at the heart of the Champagne region in Caveau Castelnau.

Since the 2021 exhibitors’ list is not yet available, you can review the 2019 list below


Conferences will be held throughout the course of the event so that participants can learn about the latest trends in the market.
Each presentation will be presented by experts in their sectors.

You can propose your subjects to Ms. Hayet Zinedine : hzinedine@advbe.com or +33 1 41 86 41 79.

May 19, 2021

10.30 – 11.00

Between tradition and disruption, the Champagne label of the next decade?
Vincent TAVERNIER – UPM Raflatac, Manager, Business Development, Wine,Spirits & Craft BeverageALLIANCE ETIQUETTES
Léa CHAPOULAUD – Marketing & Communication ManagerALLIANCE ETIQUETTES

11.00 – 11.30

Sustainable wine packaging solutions for a better 21st century world
Santiago NAVARRO – CEO & Co-founderGARCON WINES

11.30 – 12.00

Wines, champagnes and spirits – Disruption : With or without moderation?
Hélène GRANDJEAN – Strategic consultantPARTISAN DU SENS

14.30 – 15.00

A semiotic approach: Premium versus luxury : different values, different codes & packaging design
Philippe ROBLIN – Co-founder & directorBAYADERES

15.00 – 15.30

How to combine attractive packaging and sustainability?
Alexis TONNEAU – Project Manager Graphics SustainabilityKURZ

15.30 – 16.00

“Customize” its bottle for a premium positioning

16.00 – 17.00

Can champagne packaging be eco-responsible?
Aurélie PETIT – Development managerVEUVE CLICQUOT
Jean Francois PRÉAU – Director – MAILLY GRAND CRU
Charline DRAPPIER – Commercial and Marketing Director – CHAMPAGNE DRAPPIER
Laurine CARON – Communication and Marketing Officer – CHAMPAGNE DRAPPIER
Constance Rerolle – Key Account Manager – VINS ET SPIRITUEUX
Thomas GUELLER – Publishing directorVS NEWS

17.00 – 17.30

Sensory and emotional design, a new approach based on the transfer of sensations.
Anne BERNARD – Regional Director ChampagneINESSENS

May 20, 2021

10.30 – 11.00

The quality of mineral – not just inside the product but also on the packaging. A promise of endurance and excellence

11.00 – 11.30

La paper factory develops and manufactures premium environmentally responsible solutions for the champagne wine market.
Mickaël KALAYDJIAN – Manager & FounderLA PAPER FACTORY

11.30 – 12.00

Luxury, or how Cetie pulls up all the technical standards of technical bottling.
Josquin PEYCERÉ – Secretary GeneralCETIE

14.30 – 15.00

Sensory and emotional design, a new approach based on the SENSATIONS TRANSFERENCE
Muriel JACQUOT – Co-founderMYRISSI

15.00 – 15.30

Forgery: 2.700.000.000 of good reasons to fight it. How? We have the technology to do it.
Dr Francesco CELANTE – PresidentROTAS

16.00 – 16.30

The Magic and Logic of Branding
Andrew Wolffe – Founder/Managing DirectorWOLFFE

Innovation Forum

The Pack & Spirit innovation forum is the perfect platform to put the best initiatives on the spotlight Each year, our exhibitors have the opportunity differentiate themselves through 2 types of innovations:

  • NEW TECHNOLOGY AWARD: rewards a technology that is not yet on the market or a technology that was recently launched (in 2019/2020/2021)
  • NEW APPLICATION AWARD: rewards a new application that has just been launched in 2019/2020/2021. A full description of your application will be inserted into Pack & Spirit Guide that will be handed to all participants

Each preselected innovation will be at the disposal of participants during Pack & Spirit. The best products in each category will be chosen by visitors and by a professional judging panel.

Previous edition winners

Industria Grafica Eurostampa

MD Packaging

Advanced track & trace


Duran Dogan