Conference program

 

Conferences are hosted by exhibitors during the show to present their innovative solutions and increase their visibility among professionals
Conferences are an opportunity for Decision-makers to talk about their marketing and branding strategy

If you would like to host a workshop please contact Mrs H. Zinedine on +33(0)1 41 86 41 79 or at hzinedine@advbe.com

APRIL 11 2018


10:30 - 11:00 - API Global Trends - Influencing the luxury drinks sector


API LogoIn today’s competitive market it is essential that luxury drinks brands create their own identity that is relevant to their customers. Packaging, including the experience it delivers, is a fundamental part of this process.
David Peters, Creative Development Manager at API Group, has over 20 years’ experience in the design and packaging industry. David will deliver an overview of the latest trends which take inspiration from the Global fashion industry, exploring the process involved and how the trends translate into effective packaging concepts.
The success story of Ciroc will then be used to explore how API identifies individual trends with customers, and how this influenced the development of the innovative Ciroc gift box.
Visitors will receive an insight into the API creativity and inspirational designs within the luxury packaging sector, taking away with them a better understanding of how trends are an integral part of the innovation and development process within the packaging brief which will empower their brands.

David Peters - Creative Development Manager API GROUP

11:10 - 11:40 - LABELS: The choice of paper is a marketing choice

ZANDERS logoToday, the label design is a real sales booster. About two-thirds of all launched products disappear from shelves - the label is one of the key factors in making a product successful. Zanders is a papermaker of a wide range of label papers. Their most famous brand is Chromolux. Frédéric Delage, in charge of Zanders France will explain the paper choice impact on a product positioning.
Frédéric will take advantage of this opportunity to detail the production process making of label papers, Chromolux and others. At the end of this meeting, a new paper selection tool designed by Zanders will be handled out to each of yo.u

Frédéric DELAGE - Zanders Sales manager France
ZANDERS

11:50 - 12:20 - The challenges of social networks for spirits brands.

Logo AGENCE DOJOThe world has changed, social networks have now taken a central place. The integration of social networks in the branding strategy of spirit brands has become inevitable.
What are the good questions to ask yourself when defining your communication strategy for the different social networks? How to keep control of your online reputation? What can one say or not say? What are the strengths and weaknesses of using social networks? How to stay in touch with internet users who share your brand values? … So many questions to which Michel Miri, founder of the communication agency Dojo, will provide you the key means to the development of your brand of spirits on social networks.


Michel MIRI - Créateur de l’agence Dojo. Directeur conseil. Auteur de la Fullfellmark. Professeur de marketing et de direction artistique à l’Esam AGENCE DOJO

14:30 - 15:00 - Packaging 3.0 : make your dreams come true…

Logo KURZWith the solutions and innovations of the KURZ Group, you can push back the limits of the visual and functional fields of packaging:
- towards a new "vision" of packaging, where the state-of-the-art of optics allows the creation of new dimensions.
- towards a functional, all-in-one and "unleashed" packaging.

Caroline DELACOUR– Product Manager
KURZ

15:00 - 15:30 - Digital printing at the service of product perception

Photo-Maxime-LeCoutaller ATTOur consumer companies are guided by the senses and advertisers use communication and marketing to capture them. Packaging is one of the keys to the sale of a gold product, in a time of globalization, the latter must be adapted to each market it aims to develop effectively.
As part of the development of French vineyards and to allow them to adapt to the different markets they address while respecting the constraints and expectations of these, digital printing makes it possible to make short runs in a reactive manner. While allowing the customization of bottle labels.
Thus the same wine can convey different ideas while keeping its identity.

Julien DEBLONDE – Technical Sales
Alexis LAWRIE - Technical Sales

LABELYS GROUP'

 

15:45 - 16:15 - Luxury Drinks, Trends and Lightweighting by BillerudKorsnäs

Logo BILLERUDKORSNAS- In short, Markets and trends in the Wine and Spirits segment
- The influence of trends on packaging
- Differences between Virgin Fibers and Recycled Fibers
- Sustainable development by BillerudKorsnäs
- Lightweighting, different possibilities through concrete examples
- Meet “Carton Solutions”

Christophe DELRIVE - Business Development Director EUM-Cartonboard
Christoffer WINDAL - Packaging Developer Coordinator
BILLERUDKORSNÄS

APRIL 12 2018


10:10 - 10:40 - LABELS: The choice of paper is a marketing choice.

Logo_ZandersToday, the label design is a real sales booster. About two-thirds of all launched products disappear from shelves - the label is one of the key factors in making a product successful. Zanders is a papermaker of a wide range of label papers. Their most famous brand is Chromolux. Frédéric Delage, in charge of Zanders France will explain the paper choice impact on a product positioning.
Frédéric will take advantage of this opportunity to detail the production process making of label papers, Chromolux and others. At the end of this meeting, a new paper selection tool designed by Zanders will be handled out to each of you.

Frédéric DELAGE - Zanders Sales manager France
ZANDERS

10:45 - 11:15 - Luxury Packaging Sustainable solutions

Logo Packaging HUbLuxury packaging needs to reflect the premium nature of the brands and product it is representing, however there is an increasing urgency to review the impact of the materials we are using to create it. Whilst recognising that we cannot instantly resolve all the challenges presented in the specification of materials, process and logistics it is clearly possible to begin the process of change.
The objective of the discussion we are having today is to discuss 3 key areas in respect to the principles of expanding sustainable solutions into the luxury packaging market.
1. Understanding the materials and process currently used.
2. Measuring the sustainability values of current packaging
3. Practical solutions that can be employed to improve sustainability values

John HUDSON - Director
THE PACKAGING HUB IRELAND

11:20 – 12:10 - Global and innovative approach combining traceability, logistics & communication by RFID & NFC

Logo ZANDERSWID was born in 2014 from the encounter of two worlds: the new modernisation requirements expressed by the wine industry and the evolution of new technologies.
In partnership with Paragon ID, the European leader in the conception and manufacturing of RFID and NFC products, we offer tailored solutions to the wine market’s professionals to help them with the new challenges they face.
Our objective is to fight against the rise in counterfeiting, make inventory more reliable, facilitate the management and control of order picking, optimise logistics, and monitor the supply chain thanks to our innovative traceability solution.
Our mobile applications provide the opportunity to implement a relevant and efficient brand communication strategy with your distributors and consumers.

Benoit SUDRE - Directeur des Opérations
WID


2016 PHOTO GALLERY